Wedding planners are the unsung heroes of wedding days. From organizing vendors, to putting out fires (hopefully not literally) they are the wheel that keeps the wedding day turning. So, needless to say, you probably don’t have time to capture content when you’re trying to keep the day on schedule. And that’s where I come in!
As a wedding planner, you can hire a wedding day content creator and receive hundreds of photos and videos for your marketing. Whether you want the content focused on the couple or on your team, there’s so much we can do together to get you set with tons of content that will last you months.
Made-For-You Reels and Tiktoks
Every content creation package should include some edited video compilations that are ready for you to post right to Instagram or TikTok. In my opinion, this is the most valuable part of any package for a wedding planner. Video content gains the most traction on social media, and it can take a lot of time to edit together videos, especially if you don’t have a lot of experience. A great content creator will edit videos in the style you choose – whether that’s a montage of the day, or a new video trend or cool transition you’ve seen. All you have to do is upload it to your account and watch the likes and comments roll in!
Content for Your Website, Instagram, and Pinterest
In addition to edited videos, your content creator will give you all of the photos and videos they’ve captured throughout the day, and you won’t want to overlook these! These photos and short video clips are great for content across all of your marketing channels, whether that’s your website, your Instagram, or your Pinterest. And you can even use them in paid ads!
B-Roll Footage
B-roll footage is such a useful marketing tool, and it’s so difficult to capture on a wedding day if you don’t have a content creator! B-roll is the industry term for secondary footage or footage that sets the scene. This could be some videos of the space, decor, or even some shots of you setting up; basically anything that isn’t the main action of the wedding day. I love using B-roll for short, text-heavy reels, or as a background to an Instagram story, and it’s also great for video ads. As opposed to other wedding day media types, content is meant to be edited however you would like, so you have the freedom to make the video clips work for you.
Content Creation for Wedding Planners with Content by Liz
Here at Content by Liz, we love working with local wedding planners. Before I was a wedding content creator I had the pleasure of assisting two incredible wedding planners in the Baltimore region and learned so much about the wedding industry from both of them. I’m so grateful for all they taught me, and love giving back to the planners in the community. It’s always a fun day when we get to focus on the team working behind the scenes, and it provides such a fresh perspective of a wedding day. If you’re a wedding planner in the Baltimore or Annapolis areas we’d love to work with you! Head over to our contact page to reach out.
